ANALYTICS AND BIG DATA – How It is Influencing All Aspects of Current Market
Why it Analytics important?
It is totally worthless, if you cannot analyze the raw data which you have to full extent. You might not want to wait for hours or even days for getting the results from that data. Here, Bigdata and Hadoop come into picture to easily analyze the data and get result. You can process the data using the high performance tool within a short period of time. You can use the other features like predictive analysis, forecasting, text mining and optimization using the analytics and Bigdata. As more and more companies are focusing towards innovation, this will help you to achieve it and also help you to make decision easy and accurate.
How big data is influencing current market?
Customer Engagement
Bigdata can help in the approach which is customer centric and helps to determine the real time potential offer to the customers. It helps the organizations to determine the need and interest of the customers and also help in marketing of business policies, regulations and objectives of organization. It also helps organizations to leverage their call center data, customer information and transition data for determining the offers which they can provide to their customers. It also computes the propensity of customers for accepting the offer.